Regional Sales Manager- Northern California

Cresco Labs

Sacramento, CA, USA

Full time

Jan 24

This job is no longer accepting applications.


Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy’s, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco’s national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry’s first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry. 


At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.


Continuum, a Cresco Labs company, is seeking a motivated and driven Regional Sales Manager – Northern California to join our team and cover a key territory. The Regional Sales Manager will be responsible for selling products and services, maintaining positive business relationships to ensure future sales and achievement of sales targets, and individual sales KPIs. This individual will be representing a wide array of brands with a very robust, and growing product line. 


Develop and execute sales plans and strategies

Serves as a role-model and resource for sales team concerning products and services, policies and procedures, industry news, and changes in regulations

Responds to sales team about all questions, concerns, or suggestions and takes action when necessary to resolve conflicts

Coordinates with upper management team to ensure accurate information is communicated to sales team

Responsible for delegating tasks to sales team

Identify potential customers, initiate and manage prospects through the sales pipeline and close opportunities

Performing cost-benefit analyses of existing and potential customers

Utilize selling techniques and market strategies to expand and build upon client base

Establish, develop, and maintain positive business relationships to ensure future sales

Perform cost-benefit and needs analysis of existing/potential customers to meet their needs

Reach out to customer leads through cold calling

Achieve agreed upon sales targets and outcomes within schedule

Analyze the territory/market's potential, track sales and status reports

Monitor competition by gathering information on pricing, products, market presence, etc.

Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services

Continuously improve through feedback

Some weekend work may be required to support industry trade shows and events


Bachelor's Degree in business or related field, or equivalent experience

2+ years of experience in a position with managerial responsibilities

Proven work experience as an account executive or sales representative with ability to demonstrate previous “wins”

Experience in alcohol or pharmaceutical sales is preferred, cannabis experience strongly preferred

Ability to work in a fast-paced, changing, and challenging environment 

Knowledge of MS Office in a Windows environment and familiar with sales tracking and reporting software

Must have valid driver's license with clean driving record and own transportation

Ability to travel throughout assigned territory

Highly motivated and target driven with a proven track record in sales

Excellent communication (written and verbal), interpersonal, and persuasive skills

Prioritizing, time management and organizational skills

Ability to create and deliver presentations tailored to the audience needs

Relationship management skills and openness to feedback 

Must maintain a high level of integrity, personal motivation, and sense of urgency 

Must possess the ability and desire to achieve/grow personal and team goals.


Cresco Labs requires that all corporate employees be fully vaccinated against the COVID-19 virus on or before September 30, 2021.  If you are offered and accept a position, you will be required to prove your vaccination status prior to when your employment begins.  If you require a medical or religious accommodation with regard to vaccination, please let us know once you receive an offer of employment (if applicable).


Must be 21 years of age or older to apply

Must comply with all legal or company regulations for working in the industry 

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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Cresco Labs

Normalize and professionalize cannabis and educate consumers to eliminate the social stigmas associated with cannabis