Manager, Loyalty Retail Marketing
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Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy’s, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco’s national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry’s first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.
At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.
As a member of the Sunnyside Retail Marketing team, you will work to develop and promote a national, best-in-class loyalty program at our dispensaries. The program and any short-term plans in the interim that you will lead with the Director of Retail Marketing overseeing will be designed to not only retain our customer base, but also to drive revenue growth. Leveraging your marketing and customer user experience, you will provide vision and direction to the UX and creative teams to bring to life and promote a branded loyalty experience. You will have a strong partnership with many cross-functionals such as Dev, Tech, Legal, Compliance, Finance, and Retail Ops to ensure our loyalty activations address our business and financial needs in a compliant and legal manner.
CORE JOB DUTIES
Assist in the development and implementation of the Sunnyside loyalty program and the marketing and branding of the program to all retail markets.
Manage multiple marketing projects per direction of marketing leadership related to retaining loyal customers.
Partner with a cross-functional team (tech/dev, legal, finance, ecomm, ops) and agencies to help build impactful loyalty marketing programs.
Analyze and report on sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy.
Track loyalty-related marketing expenses throughout the year to manage within the given budget and to determine liability in points for the business.
Grow your knowledge regularly through research, team member 1:1’s, and identify opportunities to share best practices with the broader team.
Be the champion for the Sunnyside customer.
REQUIRED EXPERIENCE, EDUCATION AND SKILLS
Bachelor's degree required, MBA preferred.
3 - 5 years of experience in marketing with a focus on loyalty programs and customer retention, experience in retail marketing preferred
Ability to perform and thrive in environments with minimal process and structure, and comfort with managing through ambiguity.
Strong bias for action, you can identify a problem and mobilize to solve it.
Comfortable understanding business priorities and balancing the interests of multiple stakeholders
Establishes clear responsibilities and processes for monitoring work and measuring results
Proven project management skills.
Strong numerical and analytical skill set with ability to interpret quantitative data.
Strong communication skills (exceptional listening skills, persuasive and professional communicator).
Entrepreneurial and comfortable working in a team-oriented environment.
Genuine interest in and passion for marketing, loyalty and the cannabis industry is required.
Cresco Labs requires that all corporate employees be fully vaccinated against the COVID-19 virus on or before September 30, 2021. If you are offered and accept a position, you will be required to prove your vaccination status prior to when your employment begins. If you require a medical or religious accommodation with regard to vaccination, please let us know once you receive an offer of employment (if applicable).
Must be 21 years of age or older to apply
Must comply with all legal or company regulations for working in the industry
Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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Normalize and professionalize cannabis and educate consumers to eliminate the social stigmas associated with cannabis