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Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy’s, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco’s national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry’s first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.
At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.
Cresco Labs is looking for a CRM Specialist to report into our Associate CRM Manager. This person will build, execute, track and measure email and SMS marketing campaigns for Sunnyside to drive demand and loyalty. At the specialist level, this position will have the opportunity to collaborate with cross-functional teams including regional marketing, creative and ecommerce teams. Ideal candidates will have previous CRM experience within an e-commerce/B2C environment.
CORE JOB DUTIES
Deploy consumer-facing email and SMS campaigns to increase Sunnyside consumer value and brand love
Own your area of expertise and meet key KPIs in strategic partnership with your manager by performing A/B tests, creating targeted segmentation, and using personalized content
Collaborate with multiple cross-functional partners (Creative, Ecommerce, Data, etc.) to meet company goals
Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into our marketing strategies
Stay current on trends and best practices in lifecycle and channel marketing and advise the team accordingly
Ensure compliance with CAN-SPAM and state / store-level regulations
REQUIRED EXPERIENCE, EDUCATION AND SKILLS
Bachelor’s degree in Marketing, Communications or related field
1-2 years experience working directly in email marketing (B2C/retail based preferred)
Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce
Strong analytical and data storytelling skills. Google analytics experience is a plus
Experience with creating and maintaining automated workflows (experience with Litmus is a plus)
Experience with developing and executing A/B tests
Experience working with Customer.io, MailChimp or a comparable email marketing platform
Strong copywriting/copy editing skills with proficiency in AP Style
Exceptional execution and organizational skills
Detail-oriented, a multi-tasker, love adhering to deadlines, and thrive in a fast-paced environment
Familiarity with GDPR (General Data Protection Regulation)
Passion for the cannabis industry is required
Cresco Labs requires that all corporate employees be fully vaccinated against the COVID-19 virus on or before September 30, 2021. If you are offered and accept a position, you will be required to prove your vaccination status prior to when your employment begins. If you require a medical or religious accommodation with regard to vaccination, please let us know once you receive an offer of employment (if applicable).
Must be 21 years of age or older to apply
Must comply with all legal or company regulations for working in the industry
Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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Normalize and professionalize cannabis and educate consumers to eliminate the social stigmas associated with cannabis