Director, Commercial Analytics

Cresco Labs

Chicago, IL, USA

Full time

Jan 24

This job is no longer accepting applications.


Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy’s, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco’s national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry’s first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry. 


At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.


Cresco Labs Corporate is seeking a Directory of Commercial Analytics to support our growing Commercial Strategy team in our Chicago headquarters. Within this role, you will be responsible for integrating data science into our competitive strategy, analyzing internal and syndicated data to support marketing investment, pricing and promotional strategies, customer lifetime value, and forecasting.  The role will interface with senior leadership and a broad set of cross-functional partners (Marketing, Sales, Retail, Investor Relations, etc.), supporting an objective view of Cresco’s commercial performance and competitive position.  A successful applicant must possess high attention to detail, executive presence, strong storytelling skills, and a desire to work in a fast-paced environment. This role reports into the Vice President of Commercial Strategy.


Analyze, aggregate, and mine internal or syndicated data, to develop actionable insights that go beyond standard business reporting that supports marketing investment, pricing and promotional strategies, customer lifetime value, and forecasting

Establish correlations between consumer data points, market trends, and sales performance to drive actionable business insight for cross functional areas of the business (Marketing, Sales, Retail, Investor Relations, etc.),

Use problem-solving to support ambiguous business problems, and develop models in which data is either incomplete or evolving rapidly

Efficiently summarize disparate sources of data, and clearly communicate essential findings to senior leadership, investors, and analysts

Develop and lead market dialogue on shifts within the cannabis landscape, providing a perspective on industry growth and competitive dynamics


Bachelor’s degree in Business, Economics, Operations (or similar), with experience in statistical modeling; Masters (MBA or equivalent) preferred

7+ years of experience in consulting, analytics, quantitative marketing, finance, or a related field

Familiarity with statistical programming packages (R, Python), database management (SQL) and business intelligence tools (i.e., Tableau, Power BI) is a plus

Experience with econometrics, forecasting methods, and clustering analyses

Highly proficient in Microsoft Office, advanced Excel and PowerPoint knowledge.

Ability to understand business operations, processes, and translate data into business insights that “tell a story” or aid decision-making

Strong analytical skills with the ability to collect, organize, analyze and communicate data and information with attention to detail and accuracy

Experience with operational and/or sales data analytics strongly preferred

Effective time management and prioritization skills. Strong interpersonal & collaboration skills.


Cresco Labs requires that all corporate employees be fully vaccinated against the COVID-19 virus on or before September 30, 2021.  If you are offered and accept a position, you will be required to prove your vaccination status prior to when your employment begins.  If you require a medical or religious accommodation with regard to vaccination, please let us know once you receive an offer of employment (if applicable).


No criminal history

Must pass all required background checks

Must remain compliant with all legal and company regulations for the industry

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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Cresco Labs

Normalize and professionalize cannabis and educate consumers to eliminate the social stigmas associated with cannabis