Director of Sales


Las Vegas, NV, USA

Full time

Sep 5

This job is no longer accepting applications.

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (Curaleaf) is a leading international provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 108 dispensaries, 22 cultivation sites, and over 30 processing sites, and employs over 5,000 team members. Curaleaf International is the leading vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production.  Home | Curaleaf | Cannabis with Confidence

Our corporate social responsibility is Rooted In Good  Diversity, Equity, Inclusion + Social Equity + Sustainability Social Responsibility | Curaleaf | Cannabis with Confidence We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us, and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.

We educate. We advocate. We give.

Are you passionate about the cannabis industry? Are you committed to education and building a best-in-class product? This may be your next role….

The Director of Sales will be responsible for leading the sales team in Nevada and ensuring strategic goals are met and exceeded. They will oversee the Curaleaf brand portfolio, including America's #1 selling cannabis brand, Select, and its portfolio of vaporizers, drops, edibles, and CBD products. This will include the building and maintenance of customer/dispensary relationships, new business development, hiring and training of the sales team, management of sales activities, trade shows, promotions, influence on pricing, and participation in market research that will lead to the launch of new/innovative products in our Curaleaf brand portfolio and working cross-functionally with Brand, Marketing, Field Brand, Operations, Distribution, and Finance. 

We are looking for someone that has a proven commitment to the cannabis industry by keeping up to date with industry trends and laws. This position will work collaboratively with company leadership, industry partners, sales representatives, operations, and marketing to accelerate revenue growth. 

Essential Functions (included, but not limited to)

Develop and articulate a strategic and comprehensive business plan for the assigned territory and manage all sales activities for this territory

Manage a high-performing sales team; support and cultivate the development and growth of the team in a fast-paced, quickly evolving environment

Set sales KPIs and Metrics/Quotas and train/coach team members on that strategy

Manage Nevada sales revenue; forecast and deliver on regular monthly revenue targets

Conduct regularly scheduled reviews with the sales team to discuss account reports, new opportunities, customer issues, competition, industry updates, new product information

Create a Go-To-Market plan for product launches (1-2 per quarter)

Establish a budget, selling prices, and approve deviations

Develop leads into opportunities by nurturing relationships, understanding client problems, involving the correct decision-makers, and helping clients understand the Curaleaf brand offering

Respond swiftly and effectively to internal and external crises to assure satisfactory resolution; manage bad payers and collecting AR from past-due customers

Work with accounting teams to manage chargeback process reconciliation

Create distributor reports, and other system-generated reports (Salesforce, NAV)

Manage commission reporting for the entire team

Work closely as a partner with buying and operations teams to deliver upon customer demands

Collaborate with Field Brand Supervisor to drive sell-through at retail

Manage Field Brand Marketing teams on local and customer-specific campaigns and co-marketing initiatives and partner on CO-specific activations

Lead and attend meetings with Finance, Marketing, Sales Leaders, FBR team, and staff 1:1s

Minimum Requirements:

Bachelor's degree

At least 5 years of sales experience + 3 years of experience at a management level

History of setting and driving strategic sales initiatives

Experience managing a successful high-performing sales team in a large market

Experience with distributor management preferred

Experience in the cannabis industry strongly preferred

CPG sales experience preferred

The ability for local travel, 20%

Current and valid driver’s license with a clean driving record

Subject to background check per state cannabis regulations


Team player- ability to work seamlessly with multiple internal and external partners

Ability to adapt and prosper in an ever-changing/competitive atmosphere

Strong problem-solving and analytical skills- able to create and discuss reports

Strong negotiation skills

Excellent oral and written communication skills

Excellent customer service skills

Passion for delivering value to the customer 




Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

You must be logged in to to apply to this job.


Your application has been successfully submitted.

Please fix the errors below and resubmit.

Something went wrong. Please try again later or contact us.

Personal Information


View resume



Cannabis with confidence