Social Media Specialist

Cresco Labs

Chicago, IL, USA

Full time

Aug 1

This job is no longer accepting applications.


Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy’s, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco’s national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry’s first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry. 


At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.


Cresco Labs is seeking a Social Media Specialist (SMS) to join our corporate Marketing team in Chicago, IL. We are looking for a SMS who can enhance our brand and build strong online communities through our various social media platforms. The SMS will be responsible for translating business and brand objectives into cohesive social media strategies.  The successful candidate will also be required to collect, review, and analyze social media data to develop more effective campaigns.


Create and maintain a monthly social media content calendar that aligns with overall marketing initiatives and business goals

Create high-quality visual content for social feeds when appropriate, such as stories or photos at events

Collaborate with the internal creative team and/or external partners to develop engaging, original rich media content

Moderate and engage with all current and potential customers on owned social channels

Moderate and engage user generated content with current and potential customers across all owned social media platforms

Manage all incoming customer service comments and questions across all owned social media platforms, escalating to Customer Service team when applicable

Assist the Senior Manager in analyzing the long-term needs of the company's social media strategy through quarterly reports to management that outline any necessary changes

Collaborate with cross-functional teams to define objectives, strategize and execute creative social media campaigns that align with each department’s goals or needs (I.e. Brand, SEED, Cultivation, etc.)

Develop influencer marketing programs that support Brand goals, working with external partner agencies to ensure seamless execution

Generate monthly reports and report performance of all social media & digital marketing campaigns

Conduct on-going social media market research and channel development

Be owner and steward of your respective brands by collating information (Brand books, sell sheets, style guides, etc.) and sharing when appropriate to partner agencies or other internal/external content creators (writers, designers, videographers, etc.)

Stay current with social media trends and best practices

Educate employees about social media guidelines and best practices through newsletters, trainings, and educational sessions


Bachelor's Degree in Marketing, Communications or related field

3-5 years' experience in social media management

Strong knowledge of social media platforms (e.g. Facebook, Twitter, Instagram, LinkedIn)

Experience with photography, videography, and other visual content creation is a plus, but not required

Exceptional multi-tasking skills

Able to explain complex social media data in an understandable way

Strong problem-solving skills

Genuine interest in and passion for the cannabis industry is required

Adaptive to change, tight deadlines, and can work with a sense of urgency


Must be 21 years of age or older to apply

Must comply with all legal or company regulations for working in the industry 

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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Cresco Labs

Normalize and professionalize cannabis and educate consumers to eliminate the social stigmas associated with cannabis