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Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (Curaleaf) is a leading U.S. provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a vertically integrated, high-growth cannabis operator known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. Curaleaf currently operates in 23 states with 106 dispensaries, 22 cultivation sites, and over 30 processing sites, and employs over 4,600 team members across the United States. Home | Curaleaf | Cannabis with Confidence
Our corporate social responsibility is Rooted In Good Diversity, Equity, Inclusion + Social Equity + Sustainability Social Responsibility | Curaleaf | Cannabis with Confidence We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us, and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.
We educate. We advocate. We give.
Curaleaf is driven to find the next big thing, and we’re hoping that can include you, as our newest Creative Director. We’re looking for a visionary who can set our brands apart through creative and strategic positioning. The Creative Director will lead a team of thinkers and doers and bring a mix of marketing expertise and business acumen to the position. We’re looking for an experienced leader that can inspire others and take our creative to a new level as we continue to grow.
Objectives of this Role
Spearhead and manage the brand positioning for Curaleaf brands, utilizing best-in-class design
Develop strategy for brand differentiation and translate into clear marketing objectives
Create marketing plans with cross-functional key players and execute creative across all channels
Analyze brand tracking, market trends, consumer need, and the competitive landscape
Build, lead, and review creative team in the production of all marketing collateral
Meet budget standards by forecasting and managing expenses
Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
Present, or oversee the presentation of final concepts, and obtain approvals for deliverables
Skills and Qualifications
10 years of related experience with 7+ years of creative direction in an agency or corporate setting
Demonstrable experience creating marketing/advertising campaigns from developing vision and the messaging platform to overseeing production on time and budget
Understanding and experience creating integrated content across all marketing channels; including digital, social media, paid media, mobile, offline and print
Proven experience with concept development
Highly skilled with leading a team of creative talent
Strong creative vision with an understanding of business objectives
Ability to manage multiple projects simultaneously
Build internal relationships with key stake holders and functional leaders
Subject to background check per state cannabis requirements
Master’s degree in marketing or business
Prior experience with copywriting, design, or production
Prior project management experience, with a focus on creative direction
Prior CPG experience or experience in a highly regulated industry
Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Cannabis with confidence